Who is building a digital career brand?
Everyone.
What is building a digital brand?
Using platforms as LinkedIn, Facebook, Twitter to express your views, goals and objectives in your career field. Platforms can be used to show and gauge your influence in the field. Scientists, physicians, medical schools, and professional development training programs are incorporting social media branding into their training programs.
What digital branding can do?
Shows who you are.
Increases your visibility.
Allows you to communicate with collegues.
Shows your expertise in the field.
Contributes to your professional summary.
Can be your online resume.
Spreads your influence.
Chronicles your career story.